At the end of July, I sat down (remotely, of course!) with Alli Arruda. This year has been a big one for Alli for many reasons, but has also been a big year for reflection as she turns 34. Alli’s brother died when he was 34, and this year, she and her family also celebrated what would have been her brother’s 50th birthday.
From fashion school to working for MTV, and then getting married and buying a gym, Alli’s life has had some real ups and downs. A lot of her entrepreneurial journey has been about learning to balance expectations - of others, and of herself.
Alli has worked through life’s challenges with a different perspective, having lost her brother, but she’s learned so much about life and grief through some things her Dad shared on an Instagram Live as they shared their celebration of Garrett’s 50th birthday. Hearing some of the deep thinking her Dad had done over the years and how he shared in a really thoughtful way has deepened Alli’s appreciation for the circle of life and everything we experience in it.
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