At the beginning of 2019, a razor company released an ad criticizing ‘toxic masculinity’ that dominated social media and the news for over a week. Since it aired, I’ve been thinking a lot about advertising’s place in the #MeToo era… and it’s role in promoting toxic masculinity over the years. But here’s the thing: It’s men and boys who Gillette’s ad needed to reach… but nearly all of its detractors were guys! So what are advertisers and brands missing here? And really, is it our job to figure it out? Today, we’re exploring how corporate — brands and their PR machines — continue to transform the way we see, think about, and perform masculinity.
Five years ago, Uber launched a food delivery service that disrupted the food industry. Since then, there’s been a wave of innovations changing the way we eat and cook. Companies like UberEats aren’t just transforming restaurants… they’re building a new arm of the food industry to compete with them, too. Oh — and the new food establishment paving the way to the land of milk and honey? Well, they don’t make food… and increasingly, neither do I. Today some are predicting the end of the home cooked meal altogether… But beyond our own kitchens, what is the rise of even faster food doing to the cooks at our favourite restaurants or the farmers we pass by on the side of the highway? And is all this convenience actually making our lives better, or just quicker? We’re going from table to kitchen to cyclist to farm to table to find out.
It’s been about a year since recreational weed was legalized here in Canada, and after loads of international coverage, celebrations, and dozens of startup announcements… what’s actually changed?
This wasn’t a coup brought about by plucky upstarts — but by legislation. So, how are cannabis entrepreneurs disrupting inside of a forced disruption?
And with all the buzz about the legal marketplace, how lucrative has it really been? Who’s getting the short end of the joint?